With news of measles cases throughout the world and locally, parents and patients may be uncertain about their risk for disease, their immunization history, and whether outbreak- or situation-specific recommendations apply to them. Healthcare providers remain the most trusted source of information regarding immunizations. This is the case even for vaccine-hesitant parents and those who are considering delaying vaccine doses.1 By making a strong recommendation and actively listening to and discussing questions or concerns, healthcare providers can help patients understand the importance of both routine and outbreak- or situation-specific immunization recommendations.
This article provides information that providers can use to help promote the measles, mumps, and rubella (MMR) vaccine during the current measles situation, as well as a brief summary of vaccine communication tips from the Centers for Disease Control and Prevention (CDC). It also includes links to resources that can help providers discuss immunization recommendations and address concerns, including conversational techniques, video vignettes, and educational materials for patients and staff.